Worth noticing: Israeli startup Remilk is launching New Milk, a low-sugar, lactose-free milk featuring recombinant dairy proteins made in fermentation tanks, rather than from cows.
The product, rolling out in cafés and restaurants across Israel this week and hitting major retailers nationwide next month.
CEO Aviv Wolff claims, "It gives you the same experience as traditional dairy without the downsides," having burned $150M to engineer a strain of yeast that spits out beta-lactoglobulin.
Oh, and they claim it's kosher. 🤡
This is the next phase of technocratic food: reality replaced by simulation, fermentation tanks standing in for cows, proteins stripped from context and sold as “progress.”