Posters have appeared on the New York subway offering would-be parents the opportunity to "genetically optimise" their future baby.

By signing up to their $8,999 service, Nucleus Genomics will profile the full DNA sequence of up to 20 embryos for couples undergoing IVF.

The New York start-up's slick app then allows would-be parents to review their brood for known disease genes, conditions like autism and ADHD, as well as traits like eye colour, height, and intelligence.

Peter Thiel, who shares similar views to Musk on the topic, supported the start-up through his Founders Fund. – Article

OpenAI's Sam Altman has also invested in gene-editing startup, Preventive, to eliminate gene-hereditary diseases from babies.

The first successful IVF (test tube baby) occurred in 1978. The place, perhaps appropriately, considering English author Aldous Huxley’s Brave New World, was England.

The irreversible transformations to the human genome will make the 4IR a pandora’s box.

👀 – Exposing the Dark World of IVF